‘Purple Rain’ belongs to Prince

Prince's estate successfully blocked Bang Energy’s attempt to trademark Purple Rain for a line of energy drinks, supplements and sports beverages. The judge said the phrase Purple Rain uniquely and unmistakably belongs to Prince. A court-ordered survey found 63% said either Prince's album, song or movie-all with the same name when asked what they associated with the words “Purple Rain”. The CEO of Bang Energy said he was a big fan of Prince, and expressed a desire to negotiate a deal in the future that is mutually beneficial to both parties.


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