Kristin Lessard & Steve Kelly

Kristin Lessard & Steve Kelly

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Ferrara Discontinues Fruit Stripe Gum

It’s the end of the line for Fruit Stripe Gum, the brand that is famous for its zebra striped, fruity flavors...that literally last 5 seconds.  

Well say goodbye because the brand’s owner Frerrara is discontinuing the iconic gum. 

Yesterday a representative for Ferrara told CNN, “The decision to sunset this product was not taken lightly. We considered many factors before coming to this decision, including consumer preferences, and purchasing patterns – and overall brand trends for Fruit Stripe Gum.” 

Fruit Stripe Gum made it’s debut in 1969 and was available in five flavors: Wet n’ Wild Melon, Cherry, Lemon, Orange and Peach.  

If you are a fan of the gum grab some of the last few packs available in stores before it is gone forever.  

Source: CNN

Young woman chewing gum

Photo: Science Photo Library / Science Photo Library / Getty Images

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