IHOP teased that they were changing their name to IHOB, causing an Internet frenzy with people trying to figure out what that “B” stood for. Some guessed bacon, while others said breakfast, but it turns out those guesses were wrong.
The restaurant chain, best known for their tasty pancakes, announced they will now be known as “International House of Burgers,” as they are now introducing the new Ultimate Steakburger, a line of seven new all-natural burgers that come on a buttered and grilled Brioche bun.
The new burgers include:
Big Brunch - With custom-cured, hickory-smoked bacon, a fried egg, a crispy browned potato, American cheese and a delicious new signature burger sauce that compliments the savory flavors.
Cowboy BBQ –includes two thick, crispy onion rings, custom-cured hickory-smoked bacon, American cheese, lettuce, tomato and mouthwatering tangy BBQ sauce.
Jalapeño Kick – Features a spicy blend of sautéed jalapeños, Serrano peppers and onion, custom-cured hickory-smoked bacon, Pepper-Jack cheese, lettuce, tomato and jalapeño mayo.
Mushroom & Swiss –With a blend of sautéed mushrooms and onions, Swiss cheese and creamy mayo.
The Classic –Melting American cheese, lettuce, tomato, red onion, pickles and the brand’s new signature Steakburger sauce.
The Classic with Bacon – Pretty self-explanatory.
Mega Monster –Two premium Steakburger patties, American and White Cheddar cheeses, lettuce, tomato, red onion, pickles and the brand’s signature sauce.
As for the name change, the company has changed their “p” to a “b” on their Twitter handle and other digital and social feeds, although they didn't say how long they'd stay that way. Those interested in trying out the burgers can do so at a pretty cheap price. For a limited time the chain is offering a meal deal for $6.99, which comes with unlimited fries and a drink.
Following Wendy's posts, several other chains joined in to troll IHOB. Whataburger tweeted, "As much as we love our pancakes, we'd never change our name to Whatapancake," while White Castle added, "We are excited to announce that we will be switching our name to Pancake Castle," and Burger King changed their name to Pancake King. Meanwhile, Bob Evans tweeted, "No matter how you flip it, we're still the same Bob's you've loved since 1953," and Denny's added, Grandpa, do you remember the Great Burger Wars? lol no I was chillin drinkin milkshakes and trying to make sense of Westworld." Even the Philadelphia Phillies baseball team go it on the hazing, temporarily changing their name to "billies" to troll the restaurant.
Not really afraid of the burgers from a place that decided pancakes were too hard.— Wendy's (@Wendys) June 11, 2018
We have a big announcement. 👀 pic.twitter.com/zDIiBag48r— Philadelphia Phillies (@Phillies) June 11, 2018
Dear internet thanks to everyone asking me this but no not every brand is having an identity crisis so I'm gonna stick to Pop-Tarts https://t.co/L6NsUR6WP9— Pop-Tarts (@PopTartsUS) June 11, 2018