For Most, Father’s Day Not Nearly As Important As Mother’s Day

posted by Mike Salois - 

Father’s Day is Sunday, and while most folks will be celebrating the big day with pops, it won’t be nearly as big of a deal as it was for mom on Mother’s Day.

According to the National Retail Federation, Father’s Day spending will reach about $15.3 billion this year, which is well below the $23.1 billion consumers spent for mom on Mother’s Day. Overall, 77% of folks will celebrate Father’s Day, as compared to 86% who celebrated mom, with most people spending about $133 on dad, again, much less than what was spent on mom, which was around $180. 

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As for why, well, it seems like most people just feel Mother’s Day is more important. In fact, a LendEDU survey finds that 24.2% of people believe Mother’s Day is more important than Father’s Day, with only 1.8% thinking Dad’s day is the more important holiday. What’s more, over 13% of folks would be okay with eliminating Father’s Day, as opposed to only 8.8% who want Mother’s Day gone.

The difference in amount spent could also be chalked up to what people by for dad as opposed to mom. While Mother’s Day gifts like jewelry, flowers or a spa day are quite pricey, dad gifts like clothing, gift cards, and even sporting events, are cheaper.

Mike Salois

Mike Salois

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