Study Shows We really Don’t Look At Dashboard Indicator Lights

Young adults are more familiar with emojis than the tire pressure warning lights in their cars. A survey by Goodyear Auto Service and Just Tires found that only 51% of millennials and Generation Z were able to identify the warning light telling them one of their tires is under inflated.

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That sounds good until you consider that it’s compared to 88% who able to identify the eye roll emoji. The study found that 39% of all drivers couldn't recognize the tire warning symbol. It may be time to read that owner’s manual.  That light on your car doesn't mean there's a genie in a lamp....it means you need oil.....now!!

SourceDetroit Free Press

Mike Salois

Mike Salois

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