Who knew chocolate eggs could cause controversy? Cadbury has ticked off the Church of England by rebranding their “Easter Egg Trail” as the “Great British Egg Hunt."
According to archbishop John Sentamu, Cadbury is "airbrushing faith from Easter” and "spitting on the grave” of its religious founder.
Cadbury, on the other hand, explains they're simply trying to expand their audience. As the chocolatiers explain, “we invite people from all faiths and none to enjoy our seasonal treats.” What's more, a descendent of founder John Cadbury points out he was a Quaker and thus didn't even celebrate Easter. She adds, “I’m sure John Cadbury (my g. g. g. g. grandfather) is not spinning in his grave." Oh, and for what it's worth, the company points out they make plenty of references to Easter on their website.