Why People Are Snorting Chocolate

There’s a new snortable chocolate powder out now that promises a drug-free energy buzz. It’s called Coko Loko and it contains cacao powder, along with gingko biloba, taurine, and guarana - ingredients found in energy drinks like Red Bull.

Coko Loko claims it’ll give you a “sharp energy kick” that lasts from a half hour to an hour, so you get the endorphin rush without the downside of a sugar crash. Creator Nick Anderson says, “It’s almost like an energy drink feeling, like you’re euphoric but also motivated to get things done.”

But doctors aren’t so sure about how safe it is to snort chocolate. “First, it’s not clear how much of each ingredient would be absorbed into the nasal mucus membranes,” explains Dr. Andrew Lane. “And, well, putting solid material into your nose — you could imagine it getting stuck in there, or the chocolate mixing with your mucus to create a paste that could block your sinuses.”

You can buy tins of Coko Loko for $25 online and in stores, if you’re daring enough to stick chocolate up your nose. And it definitely makes you rethink the word “chocoholic.”

Source: New York Post

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