There’s no doubt a corporation’s reputation matters to most customers, and it seems some companies do a much better job of maintaining a good one than others.
So, what are the most reputable companies in the world? Well, the Reputation Institute has come out with their annual Global RepTrak 100, a list of the most reputable companies in the world. The list looks at the general public’s perception of the world’s top companies on seven key factors including products and services, innovation, workplace, governance, citizenship, leadership and performance.
Topping this year’s RepTrak 100 is Rolex, which is considered the global leader in products and services, with LEGO Group coming in second, mainly because of their governance.
The 2017 Global RepTrak 100 Top Ten
- LEGO Group
- The Walt Disney Company
Click here to see the complete 100
Source: Reputation Institute
photo: Getty Images Europe