It’s probably not at all surprising, but chocolate is the overall favorite when it comes to filling up Halloween bags. According to Peapod sales, the most popular Halloween candy is the Snack Size Kit Kat Candy Bars for a third year in a row, with four of the Top Five candies all containing chocolate.
Top Five Most Popular Halloween Candies
- Snack Size Kit Kat Candy Bars
- Snack Size Reese's Peanut Butter Cups
- Fun Size Twix Cookie Bars
- Brach's Candy Corn
- Hershey's Milk Chocolate Bars
Regionally, folks in New York, New Jersey and New England tend to pick up those Kit Kats, while folks in Chicago, Wisconsin and Indiana buy more Fun Size Milky Way Bars, those in Pennsylvania buy Hershey's Milk Chocolate Bars (naturally), and residents in Washington, DC prefer Brach's Candy Corn.
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