After 116 Years The Animal Crackers Box Has A New Look


The animals have been freed! The packaging of Barnum's Animal Crackers doesn't depict the exotic creatures in cages anymore. Instead, a zebra, an elephant, a lion, a giraffe and a gorilla are out roaming among grass and trees. The change comes at the urging of animal-rights organization People for the Ethical Treatment of Animals, who pointed out to the parent company Nabisco that animals were often subjected to painful treatment in circuses. Plus, Ringling Brothers and Barnum and Bailey Circus isn't even around anymore, so let them go!

We're still going to eat their heads off first, right out of the box, but here's the new, free design.

Kristin Lessard & Steve Kelly

Kristin Lessard & Steve Kelly

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