Grammy winner and lover of ketchup Ed Sheeran is starring in his own Heinz ketchup commercial! He loves Heinz Ketchup so much he has the logo tattooed on his arm, and he's often proclaimed his love of the condiment in interviews and on social media. Well when he told the company he had a great idea for a commercial, they listened and asked him to help create the “Ed Sheeran x Heinz” advert based on a true story from Ed himself, about a time he was eating at a fancy restaurant and drowned his meal with ketchup.