Remember MoviePass? It was a movie theater subscription service that was only around for a couple of years before it shut down. It was too good to be true, and the model became unsustainable. When it first launched the service allowed subscribers to purchase up to three movie tickets per month for a monthly fee.
In August of 2017 Helios and Matheson, an analytics firm, bought a majority stake in the company, and dropped the monthly fee to $10 and for that you could get a ticket for one movie every day! Not surprisingly, they shut down in 2019. The company was in bankruptcy and one of the original founders of MoviePass, Stacy Spikes, purchased the company.
He's bringing MoviePass back, but my guess is it won’t be as good a deal as it once was. Spikes says the new version of MoviePass will have different tiered pricing plans, but didn't give any more detail on cost.
Photo: Getty Images