I’m really looking forward to seeing the new movie “The Batman” that hits theaters this Friday, March 4th. It stars Robert Pattinson as the Caped Crusader, Zoe Kravitz as Cat Woman, Paul Dano plays The Riddler and Colin Farrell is Penguin. Like most Batman adaptations, it looks like it’ll be a dark and exciting ride, and possibly pricier if you see it at an AMC Theater.
AMC is the largest movie theater chain in the world with 950 theaters worldwide, and after a couple of rough years due to Covid, they’ve decided to charge more for moviegoers to see big blockbuster films. Adam Aron, AMC’s CEO, says they're testing out a new pricing structure, and ticket prices for “The Batman” will be "slightly higher." He said, “This is all quite novel in the United States, but actually AMC has been doing it for years in our European theaters. Indeed, in Europe, we charge a premium for the best seats in the house, as do just about all of the sellers of tickets in other industries.” Aron didn’t say how much more certain tickets would cost, or what other upcoming movies will be subject to those higher ticket prices.