According to Variety, the aftershocks of “The Slap Heard ‘Round The World” are definitely having their affect on Will Smith.
Q Scores, the longtime industry standard for quantifying celebrities’ star power and appeal, indicates Smith’s numbers cratered months after the March 27 Academy Awards ceremony, when the actor smacked presenter Chris Rock on live TV. Previous to that, Smith consistently ranked in the Top Ten most positively rated actors, ranking him with such icons as Tom Hanks and Denzel Washington.
But between Q Scores’ January survey, conducted before the Oscars, and its July polling (the first following the incident), Smith’s positive Q Score fell from a peak of 39 to 24, which is characterized as “a very significant and precipitous decline.” (A positive Q Score of 24 means 24 percent of those surveyed who know of Smith count him as one of their favorite personalities.) At the same time, Will’s negative rating (those surveyed whose opinion of him was “fair” or “poor”) more than doubled, from less than 10 to 26. The average negative Q Score is about 16 or 17.
Will wasn’t the only Smith to take a hit: Jada Pinkett Smith, the actor’s wife, also saw a swift decline. Her positive score, already low at 13, fell to 6, and her negative score jumped from 29 to 44.
As for Chris Rock - his Q score remained unchanged.