Kristin Lessard & Steve Kelly

Kristin Lessard & Steve Kelly

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Snoop Dogg Launches New Coffee Brand

Snoop Dogg is one busy dude. He’s had his hand in a lot of different ventures lately selling everything from a new breakfast cereal called Snoop Loopz, to pet products and THC-infused onion flavored snacks. Plus, he’s filed a trademark for a hot dog brand called Snoop Doggs! Now, thanks to his time spent traveling in Indonesia, he’s venturing into the realm of coffee. 

Snoop has partnered up with entrepreneur Michael Riady who sells Indonesian coffee and they've created the INDOxyz “lifestyle coffee brand,” which they are marketing as "the best coffee in the world."

The coffee beans will be harvested on the Indonesian islands of Bali, Java, Sulawesi and Sumatra, and then they’ll be shipped to Los Angeles to be roasted. The coffee will be available to purchase in whole bean form and also as cold brew in cans. 

Snoop said, “My relationship with coffee goes way back. The many long nights in the studio making hit after hit, coffee provided the fuel which kept us going [...] Indo is going to change the industry, I can promise you that.” 

It will be available in several retailers and HERE!  

Source: Food and Wine

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